What makes Net Affinity a great place to work?

As a proudly accredited Good Area To Work, we are satisfied when our staff members are joyful. With all of the alterations we have long gone by above the previous two and a 50 % many years, we have adapted the way we get the job done to mirror a additional fluid and flexible company environment. 

In celebration of Certification Nation Day – a world celebration of Licensed terrific workplaces – we sat down with Senior Advertising Strategist Susan Scott-Lennon for a chat about her expertise operating with Net Affinity.  

How lengthy have you been functioning for Internet Affinity?

I have been working with Web Affinity for more than 3 years now, and I have to say, the time has definitely flown! I have obtained so significantly practical experience in these three yrs and I appreciate working with my workforce.

My part has developed above the several years and I enjoy the mix of responsibilities I currently have as it means no two times are the identical. I perform with hoteliers to develop and deal with their advertising and marketing strategies with the intention of driving the very best benefits possible for them. I do a good deal of perform internally – I run quite a few of our webinars and trainings, and I also host our podcast – Advertising in the Early morning.

We begun Marketing in the Morning back in the depths of lockdown, so I have normally recorded it remotely. I have the full podcast recording equipment set up at my desk which constantly amuses website visitors to my dwelling!

I just lately finished up managing the latest instalment of our Stage Up instruction series (15 moment upskilling consumer-targeted periods on several factors of Web Affinity’s CMS). I’m a quite outgoing individual, so I like that I have been supported and inspired to acquire my conversation expertise as a great deal I have carried out around the past couple of many years. 

How have you uncovered operating remotely around the past yr and a 50 %?

Remarkable. I suffer with migraines, which could from time to time be agitated by the commute and the often loud hustle and bustle of the place of work. Becoming capable to get the job done from home has created a big variance to my wellbeing. I have a much much healthier function/everyday living stability – though I do have to retain tabs on myself to take appropriate breaks all through the day, which Net Affinity absolutely really encourage!

Doing work from house enabled my husband and I to lastly adopt a pet dog – something we had been wanting to do for decades. I look at myself quite lucky to be ready to do the job from household when also preserving potent interactions with my colleagues.

How have Net Affinity supported you in your distant working journey?

Net Affinity, like many other organizations, experienced to vastly pivot into a totally remote operating policy as Covid-19 strike. Whilst in some approaches the changeover was overwhelming, it was also seamless. Our boss had our get the job done desks and screens delivered out to every of our homes so we didn’t have to worry about any of the set-up logistics. We also have normal examine-ins with our workforce sales opportunities who make absolutely sure we have all the help we want to do our employment as effectively as doable.

Are there any advertising tendencies that particularly fascination you presently?

Operating in digital marketing implies my task is continually switching – there are usually new platforms, strategies, and strategies of operating to acquire into consideration – everyday is a school working day. It is crucial that we, as the promoting crew, preserve on prime of developing market traits and know-how so we are constantly offering the most effective doable assistance to our shoppers.

Throughout the pandemic, we have seen a continually potent general performance on the Google Lodge Adverts system, and I be expecting effectiveness to reinforce even extra more than the summer months.

A substantial region of problem for entrepreneurs at the second is the impending shift to cookieless tracking, as it will basically transform how we will be capable to goal and monitor prospects on the web. With browsers turning into much more privateness-driven, obtaining a reliable to start with celebration facts system in area will be crucial for your advertising achievement – so setting up your e mail facts base by means of Guide Era strategies is a little something we are inserting a good deal of target on at the instant.