Tampa’s resort revenue for the weekend of Feb. 7 totaled $14.2 million, a bounce of 166 percent calendar year-over-calendar year
Tampa Bay was the big winner of Tremendous Bowl LV.
And, I am not speaking about the Buccaneers.
Early quantities from Pay a visit to Tampa Bay and the Tampa Bay Athletics Fee clearly show the Tampa region scored a large economic enhance with the NFL’s large video game in city, even with the host Buccaneers in the sport.
It really is just the spark the tourism industry desired.
Tremendous Bowl LV weekend bumped Hillsborough County’s hotel occupancy to 92.1 p.c, in accordance to Take a look at Tampa Bay’s analysis. That conquer the earlier full from 2009, at 84.7 p.c, when the Tampa spot final hosted Tremendous Bowl XLIII.
In latest months, fueled by the pandemic, lodge room occupancy was all over 50 %, in accordance to Rob Higgins, the president and CEO of the Tampa Bay Super Bowl LV host committee.
“The desire, for former weekends, was around 41,000 area evenings,” Higgins stated. “Tremendous Bowl weekend, it was all around 67,000 as portion of it…the stats you start off to see shaping up from a monetary influence standpoint are definitely potent.”
The pre-Tremendous Bowl room rate was close to $102. In the course of the massive-sport weekend, that practically tripled, to $300.
On Feb. 6, the day prior to Super Bowl LV, occupancy charge topped out at 93.8 p.c, and $7.2 million in whole earnings.
All round, Hillsborough County resorts for the weekend of Feb. 6-7 pocketed a total of $14.29 million in revenue, a bounce of 166 % yr-above-calendar year, and that thirty day period – February 2020 – was already the 2nd-best lodge revenue month in county’s record.
“This preliminary facts highlights only the impact to the resort business and not the whole economic affect, but it does speak to the hard do the job and resilience of this location and all of individuals partners included,” Santiago C. Corrada, president and CEO of Visit Tampa Bay, stated in a release.
“We were being handed a number of unique troubles, but our neighborhood arrived collectively and finally proved that even with more lodge inventory, a hometown crew and a pandemic, this desired destination was poised to host just one of the most memorable, impactful games at a crucial time in our history. We could not be prouder of how our neighborhood rallied to pull this off.”
Air travel to Tampa observed a bump from the huge game as well, with fans pouring in to Tampa Bay to engage with the Super Bowl Working experience along the city’s Riverwalk, together with Armature Operates, Global Plaza and Bay Avenue, and Seminole Hard Rock Hotel & On line casino.
Visit Tampa Bay investigation shows the top rated guests from out of town ended up from the Orlando, Kansas Town, Miami, New York, Dallas and Atlanta regions.
Higgins notes airline passengers had been a lot more than double for the four-to-5 days all over Super Bowl weekend, when compared to modern months for the duration of the pandemic.
“You can debate a ton of factors, but these are indeniable aspects,” Higgins said. “If someone travels below, will come in this article, stays for a handful of days and then leaves, they are definitely investing cash in our group. To know what they have completed from a hotel expending standpoint is great.”
A single further metric Higgins is ready for is the media price of acquiring the most significant sporting function in the environment in Tampa Bay’s backyard. From the Tampa Riverwalk, to St. Pete Beach front and locations in concerning, the most effective of the area was on exhibit for absolutely everyone to see.
“What we assess is the broadcast mentions, mentions in posts, print, on the radio, the world-wide-web and social media smart to recognize how significantly our community’s identify and story is receiving out there,” Higgins stated.
For additional on the affect of Super Bowl LV on Tampa Bay and our chances of landing a long term Tremendous Bowl, check out the remaining episode of the Tampa Bay 55 podcast, hosted by 10 Tampa Bay’s Ryan Bass and that includes Higgins.
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