Perks and personalisation: Radisson launches refreshed rewards program


Radisson Hotel Team is introducing a new loyalty application that aims to be the most personalised in the sector.

Beneath the new Radisson Rewards, members can receive benefits more rapidly, delight in in-keep privileges these kinds of as complimentary upgrades, F&B special discounts, and opt to make their hotel stays carbon neutral by redeeming 325 points for every working day to offset the carbon footprint.

The Group’s new loyalty application has been streamlined, now giving just 3 tiers, Club, High quality, and VIP, enabling customers to operate their way by means of the ranges more speedily.

A new aspect identified as Price reduction Booster will allow customers the alternative to enhance their lower price for potential reservations by minimizing the quantity of factors they gain.

Radisson Hotel Group Global Senior Vice President Brand, Practical experience and Shopper Strategy, Cristina Serra, reported it’s an prospect to thank users for their loyalty.

“Now is our time to reward them with a new vary of personalised benefits to be certain that Each individual Second Issues when they remain with Radisson Resort Group,” she reported.

“These enjoyable new gains will certainly inspire new members to join and quick-observe their member position with 1 of the world’s swiftest escalating lodge benefits packages as they remain at our outstanding lodge footprint across the world.”  

The new system delivers possibilities centered on visitor choices and prior requests recorded through a member profile. A personal feature on the member profile on line and on the application will enable give members with information and facts these kinds of as their prior bookings, invoices and preferred hotels.

Travel professionals also stand to reward with skilled bookers and planners now able to get paid and redeem factors when they e book for other individuals as perfectly as on particular vacation. They can share their points with other customers, use them to e book meeting and occasion areas, and generate additional points when they refer a new member.

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